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In-person coaching at The Gym Group White City. Online coaching worldwide.

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Paradox Fitness

Coaching

A system you can train inside

Paradox Fitness coaching is for people who want strength, muscle, and a physique built with discipline they can keep. The philosophy is simple: assess the week you have, build a plan you will do, progress it when it is stable, and sustain the habits that make the next block easier.

Random workouts and recycled social-media advice create noise. Coaching replaces that with a small number of decisions: what you train, how often, and how you know it is working.

You do not need to perform toughness to be coached. You do need to tell the truth about your schedule. Plans are written for the life you have, then adjusted when that life changes.

Not sure which route fits? Try the training goal quiz, read how coaching works, then book a conversation.

How it works, briefly

  1. 01 Assess

    Look at the goal, the week you actually have, and what you can already do.

  2. 02 Build

    Put a small number of useful sessions into a week you can repeat.

  3. 03 Progress

    Add load, reps, or quality when the current work is under control.

  4. 04 Sustain

    Keep the habits that make the next block easier than the last.

Read the full process

Choose a route

In person

Personal Training in London

Hands-on coaching around White City for people who want a coach in the room.

For you if you can train in West London and want technique, pacing, and accountability face to face.

  • Sessions built around your days and current ability
  • Coaching on the movements you are actually doing
  • A plan you can continue between sessions

Worldwide

Online Coaching

A coach-led plan, check-ins, and progression for people who train outside the West London sessions.

For you if you want structure and feedback without needing to meet in London.

  • A training plan matched to your schedule and setting
  • Check-ins and progression over time
  • Support that is clearer than a generic PDF

In person and online

Hybrid Coaching

In-person sessions in West London, with online support holding the rest of the week together.

For you if you can meet sometimes, and want the weeks between those sessions coached as well.

  • In-person work where hands-on coaching helps
  • An online plan for the sessions you do alone
  • One system, rather than two separate programmes

Packages and prices

These prices match the coaching catalogue. Each package opens its application. Payment details are sent on the invoice, not on this page. The full catalogue is on the coaching app pricing page.

Plans

  • 1 week

    Paradox Exercise Plan

    £50

    A personalised 7-day training blueprint built around your goal, level, schedule, and equipment. Repeat it for 4–8 weeks and use the built-in exercise alternatives so you can keep progressing without guessing.

  • 1 week

    Paradox Nutrition Plan

    £50

    A personalised 7-day nutrition blueprint based on your calories, protein target, budget, and food preferences. It includes example breakfasts, lunches, dinners, and snack options you can rotate so eating well stays simple and consistent. This is general nutrition guidance, not medical nutrition therapy.

  • Training and nutrition bundle

    Paradox Starter Pack

    £85

    Both the exercise plan and the nutrition plan, so training and eating point the same way. Both are designed to be repeated and adjusted for 4–8 weeks, with built-in exercise and meal alternatives.

    • A personalised 7-day training blueprint built around your goal, level, schedule, and equipment.
    • A personalised 7-day nutrition blueprint based on your calories, protein target, budget, and food preferences.

Holiday support

  • Travel support

    Paradox Holiday Mode

    £45 per week

    A short support package for weeks away from your normal gym.

    • A personalised holiday workout plan based on your goal, schedule, and available equipment.
    • Exercise alternatives for hotel gyms, commercial gyms, or minimal-equipment training.
    • One short weekly check-in or support session while you are away.
    • A simple structure to help you maintain progress without full personal-training sessions.

In-person coaching

One-to-one sessions in London. The usual venue is The Gym Group White City. Another gym is possible if you cover the guest pass, day pass, and extra travel. Home visits in London are also available.

  • 1 session · one to one

    Paradox Check-In

    £30 for 30 minutes, or £50 for 60 minutes

    A focused one-off session to fix technique, ask questions, and get clear next steps. It is a one-to-one session in the gym, a park, or another agreed location in London.

  • 4 sessions

    Paradox Kickstart

    £110 for 4 × 30 minutes, or £190 for 4 × 60 minutes

    Four focused sessions to build momentum, lock in structure, and stop guessing your workouts. Hands-on form correction and a walk-through of the gym work.

  • 8 sessions

    Paradox Momentum

    £200 for 8 × 30 minutes, or £360 for 8 × 60 minutes

    A full training block for consistency, strength, and confidence. Ongoing in-gym coaching to refine technique.

  • 12 sessions

    Paradox Elite

    £270 for 12 × 30 minutes, or £510 for 12 × 60 minutes

    A high-support coaching block for strength, physique, and longer-term habits. In-gym coaching with more contact across the block.

Online coaching

  • 1 session

    Paradox Signal

    £25 for 30 minutes, or £40 for 60 minutes

    A one-off online session for clarity, technique support, and a next step. Useful if you want feedback before committing to a longer block.

  • 4 sessions

    Paradox Launch

    £90 for 4 × 30 minutes, or £150 for 4 × 60 minutes

    A short online block to start with structure and a tailored plan, plus accountability from the first week.

  • 8 sessions

    Paradox Flow

    £170 for 8 × 30 minutes, or £280 for 8 × 60 minutes

    A longer block for consistency, routine, and enough time to see whether the plan is working.

  • 12 sessions

    Paradox Ascend

    £240 for 12 × 30 minutes, or £390 for 12 × 60 minutes

    A high-support online block for people ready to stay with the process and build strength, physique, and discipline with guidance through the block.

Hybrid coaching

  • Hybrid · custom

    Paradox Flex

    Priced from the mix you choose

    In-person sessions plus online support, built around your goals, schedule, and how much contact you want. It suits people who want live coaching and still train on their own between sessions. The price follows the mix of in-person and online sessions. That mix is agreed when you apply. No public amount is listed.

NHS and emergency services staff can take 10% off standard packages with ID. It applies to in-person and online coaching. The 10% does not stack with other offers or intro deals. It applies to full-price packs, not already-discounted promos.

Coaching questions

Will the plan stay the same for months?

No. A useful plan changes when your schedule, recovery, or ability changes. The point of review is to keep the work relevant, not to give you a new personality every Monday.

How quickly will I notice progress?

People differ. Early progress is often consistency, better positions, and confidence with the session. Strength and physique changes take longer and are not linear. Nothing here is a promise of a timeline.

Bring the week you actually have

The free 45-minute taster covers your goal, training history, availability, and which path fits. No payment is required. It is not a medical appointment.

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