In person
Personal Training in West London
Who it is for
You live or work close enough to White City to attend sessions, and you want help with strength, muscle, fat loss through sustainable habits, or simply feeling competent in the gym. Beginners and regular trainees both fit, for different reasons. Beginners need a calm starting point. Regular trainees usually need a plan that stops changing every week.
What sessions focus on
- Positions you can repeat under control.
- A main task for the day, not an endless circuit.
- Effort that matches the goal, including stopping before form falls apart.
- Confidence: knowing the setup, the target, and what “better” means next time.
What you can expect
- A coach in the room for the session, watching positions and pacing.
- Work chosen for your current ability, not a template copied from someone stronger.
- Notes you can use when you train alone between sessions.
- A straight conversation if the plan needs to shrink for a busy week.
Sessions are one to one. There is a weekly in-person challenge at The Gym Group White City on Fridays at 5:30pm. Entries from outside the gym go to Instagram @itsparadoxfitness. The challenge changes each week, so the current task and leaderboard are not listed here. If you also want support on the days we do not meet, look at hybrid coaching. New to the gym? Your first four weeks is general education, not a personal plan.
In-person prices
1 session · one to one
Paradox Check-In
£30 for 30 minutes, or £50 for 60 minutes
A focused one-off session to fix technique, ask questions, and get clear next steps. It is a one-to-one session in the gym, a park, or another agreed location in London.
4 sessions
Paradox Kickstart
£110 for 4 × 30 minutes, or £190 for 4 × 60 minutes
Four focused sessions to build momentum, lock in structure, and stop guessing your workouts. Hands-on form correction and a walk-through of the gym work.
8 sessions
Paradox Momentum
£200 for 8 × 30 minutes, or £360 for 8 × 60 minutes
A full training block for consistency, strength, and confidence. Ongoing in-gym coaching to refine technique.
12 sessions
Paradox Elite
£270 for 12 × 30 minutes, or £510 for 12 × 60 minutes
A high-support coaching block for strength, physique, and longer-term habits. In-gym coaching with more contact across the block.
NHS and emergency services staff can take 10% off standard packages with ID. It applies to in-person and online coaching. The 10% does not stack with other offers or intro deals. It applies to full-price packs, not already-discounted promos.
Address: Unit 8, WestWorks, 195 Wood Ln, London W12 7TQ. Open in maps.
The process
- A free 45-minute taster about your goal, history, and the days you can protect. No payment is required.
- A first block of sessions aimed at learning the pattern, not chasing exhaustion.
- Progression once the work is repeatable.
- Reviews when schedule, recovery, or the goal shifts.
Illustrative session shape
This is an example of how a session can be organised. It is not a prescription, and it is not a promise of duration.
- Check how the week has actually gone, including sessions you missed.
- Warm up in a way that prepares the main work, rather than exhausting you first.
- Spend the middle of the session on the main strength or physique task.
- Add a smaller amount of assistance work if there is time and it serves the goal.
- Leave with one clear note for the next session.
Location
In-person sessions are in London. The usual venue is The Gym Group White City. Another gym is possible if you cover the guest pass, day pass, and extra travel. Home visits in London are also available.
In-person coaching is based around White City in West London. If you can get there, we can talk about whether sessions are practical. This page does not claim other neighbourhoods, a fixed gym address, or parking details until the owner publishes them. If West London is not realistic, online coaching is available worldwide.
Questions
Where do sessions take place?
In-person sessions are in London. The usual venue is The Gym Group White City, Unit 8, WestWorks, 195 Wood Lane, London W12 7TQ. A session can also be in a park or another agreed place. Training at a different gym is possible if you cover the guest pass, day pass, and extra travel. Home visits in London are available.
How long is a session, and what does it cost?
A one-off in-person session is £30 for 30 minutes or £50 for 60 minutes. Blocks are 4, 8, or 12 sessions, in 30-minute or 60-minute lengths. The current prices are on this page. NHS and emergency services staff can take 10% off standard packages with ID. That discount does not stack with other offers.
Do I need my own gym membership?
Sessions inside The Gym Group White City may need access to that gym. Sessions can also be in a park or another agreed London location. Ask on the consultation before you buy a membership for a specific site.
Is personal training one to one?
Yes. In-person sessions are one to one, in the gym, a park, or an agreed location in London.